dload, a technology platform for digital goods sales, underwent a comprehensive rebranding process that required a complete renewal of its institutional website.
The project aimed to create a modern digital presence that reflected the company’s position as a leader in the distribution of games, gift cards, and metaverse assets.
About the product
dload is a technology platform that enables marketplaces, publishers, and e-commerce platforms to securely sell digital goods. The institutional website serves as an entry point for potential partners and presents the company’s value proposition to the market, while the actual trading platform operates separately through a dedicated system.
Institutional Website
The new website serves as a digital showcase for the brand, featuring:
- Platform overview and capabilities
- Success stories and partnerships
- Investor and stakeholder information
- Resources for developers and integrators
- Business contact channels
- Influencer partnership program
- Technical documentation and integration guides
Problem space
Problem 1: Misalignment with New Positioning
- Problem Statement: The previous site didn’t reflect the brand’s evolution and its role in the gaming and digital assets ecosystem.
- Current Solution: Traditional corporate design that failed to communicate the company’s technological innovation.
Problem 2: Lack of Visual Engagement
- Problem Statement: The visual presentation didn’t create an emotional connection with the gaming industry target audience.
- Current solution: Conservative interface that didn’t highlight the platform’s technological and innovative
Problem 3: Inefficient Information Architecture
- Problem Statement: Difficulty in clearly communicating the company’s different products and solutions to varied audience groups.
- Current solution: Confusing content structure that didn’t effectively guide different visitor profiles.
Why solve these problems?
- Brand Evolution
- dload’s repositioning demanded a digital presence that reflected its evolution and industry leadership. The gaming and digital assets market requires a more dynamic and engaging approach to corporate communication.
- Audience Alignment
- The new site needed to create an instant connection with gaming industry professionals, influencers, and technology experts while maintaining its corporate credibility.
- Communication Clarity
- It was essential to present the company’s solutions clearly and impactfully to different stakeholders, from technical teams to business decision-makers.
All your supporting arguments must be communicated with simplicity and charm. And in such a way that the reader will read on. (After all, that’s a reader’s job: to read, isn’t it?) And by the time your readers have reached this point in the finished copy, you will have convinced them that you not only respect their intelligence, but you also understand their needs as consumers.
Jobs To Be Done
- Support multiple user journeys with clear navigation paths
- Clearly and effectively communicate dload’s value proposition
- Demonstrate technological credibility and leadership
- Facilitate contact from potential partners
- Provide technical resources and documentation
- Present cases and results impactfully
- Showcase influencer success stories and partnership benefits
- Enable easy access to partnership program information
Exploratory research
Competitive Analysis
- Study of technology and gaming company websites
- Analysis of UX patterns in institutional sites within the sector
- Evaluation of digital design trends
- Research on influencer partnership programs in gaming industry
- Review of successful tech platform communication strategies
User Research
Usability testing with target audience representatives
Interviews with internal stakeholders
Current partner feedback
User journey analysis
Discussions with gaming influencers about their needs and expectations